Senior Manager, Industry Growth & Journey Orchestration

This role is part of the Revenue Marketing function within Publicis Sapient s Global Marketing & Communications team. Revenue Marketing is responsible for driving demand, pipeline growth, and opportunity creation across Publicis Sapient s priority industries, products, and growth initiatives. The team partners closely with Industry Leadership, Sales, Business Development, Product teams, and Marketing colleagues to identify growth opportunities, engage target audiences, and drive demand through strategically designed customer journeys.

As Revenue Marketing continues to evolve, we are building a more data-driven and AI-enabled approach to demand generation. We are focused on creating high-performing marketing journeys that generate leads, improve conversion, and drive pipeline growth. Success requires marketers who can operate in a lean environment, move quickly, leverage AI-powered tools, and use data to continuously improve performance.

The Senior Manager, Industry Growth & Journey Orchestrator plays a critical role in bringing this vision to life. We re looking for a modern growth marketer who leverages data, AI-powered tools, and continuous experimentation to build customer journeys that create demand, accelerate buying decisions, and drive measurable business outcomes. We are looking for a growth marketer who understands how to build high-performing customer journeys that create demand, accelerate buying decisions, and generate measurable revenue outcomes.

The Senior Manager, Industry Growth & Journey Orchestrator is responsible for driving demand, sales-accepted leads (SALs), pipeline, and opportunity creation for an assigned industry portfolio through issue-led marketing strategies and customer journeys.

This role identifies the industry issues, audiences, accounts, and buying groups most likely to drive growth and develops integrated marketing programs that convert market interest into qualified opportunities. Working closely with Industry Leads, Client Partners, Business Development teams, and Product teams, the Industry Growth & Journey Orchestrator aligns marketing investments to growth opportunities and continuously improves performance through data, experimentation, and AI-powered marketing capabilities.

Success in this role requires a deep understanding of audience strategy, product positioning, customer journey design, nurture marketing, buying-group development, conversion optimization, performance analytics, and AI-enabled campaign execution. The ideal candidate knows how to turn customer insight into demand, demand into opportunities, and opportunities into measurable pipeline impact.

Your Impact

• Industry Growth & Positioning: Identify key industry challenges and translate them into compelling, issue-led marketing strategies aligned to growth priorities.
• Audience & Account Strategy: Define ICPs, buying groups, and target accounts using intent data, CRM, and ABM approaches.
• Campaign Activation: Design and execute multi-channel, full-funnel campaigns aligned to customer journeys.
• Nurture & Lifecycle Marketing: Build and optimize nurture programs to improve engagement, conversion, and sales readiness.
• Pipeline Impact: Drive marketing contribution to leads, SALs, opportunities, and pipeline; partner closely with sales to improve outcomes.
• Performance Optimization: Use data, testing, and analytics to continuously refine targeting, messaging, and channel performance.
• AI-Enabled Execution: Leverage AI tools to scale content, automate workflows, and improve campaign effectiveness.